Habitat for Humanity Utah County has joined #GivingTuesday, a first of its kind effort that will harness the collective power of a unique blend of partners—charities, families, businesses and individuals—to transform how people think about, talk about and participate in the giving season.
Habitat for Humanity Utah County kicked off their #GivingTuesday efforts last Monday at BYU's Care Week. People were encouraged to take a picture in a giant gingerbread house, follow Habitat on social media, and donate to help out with the effort. Those that helped were entered into a raffle for a holiday gift package. Habitat will be doing another raffle on Giving Tuesday, which lands on December 2, 2014, the Tuesday after Thanksgiving.
“#GivingTuesday is a counter narrative to Black Friday and Cyber Monday because it reminds us that the spirit of the holiday giving season should be about community and not just consumerism,” said Kathy Calvin, CEO of the UN Foundation. “The most meaningful gift we can give our children, loved ones, friends and neighbors is the commitment to work together to help build a better world.”
#GivingTuesday will harness the power of social media to create a national movement around the holidays dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are, today, synonymous with holiday shopping.
Coinciding with the Thanksgiving Holiday and the kickoff of the holiday shopping season, #GivingTuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they support and help create a better world.
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| Stephanie Stewart and her son manning the booth at BYU's Care Week to build awareness for #GivingTuesday. |
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